Currently in Australia for his exhibition , Tahiti-based Australian photographer Greg Nagel shares his tips for finding the right artwork for your home.
1. Do some research before purchasing
I think with any purchase, especially an art purchase, it’s really important to do some homework before you buy. If you are keen to invest in photography, I would recommend looking through your favourite magazines and blogs and either find the names of photographers you like and look them up, or look at styles of photography you like and Google local photographers specialising in that style.
Once you find a photographer you like, check out their Instagram page – it’s usually a great way to easily see all their work in one place. With so many cheap, mass-produced prints on the market these days and the ease of purchasing online, if you are looking to invest in credible photography check out reputable galleries or magazines for the photographers they feature.
2. Consider where you intend to put the artwork
Sounds obvious, but if you are going to invest in a beautiful artwork, you need to give how and where you will display it some thought. Some people do it the other way around and have a blank wall they need to fill – but if that’s not the case, and you find something you like first, think about how it would sit in your home or office.
If you live by the beach and your home is relaxed in its vibe, you’re probably not going to want to spend heaps of money on a dark and moody image.
3. Discuss printing with the photographer before you purchase
Most credible photographers will print on good quality material, but if you’re not sure there is no harm in asking. Some C type images will fade after seven or eight years.
4. Invest in proper framing
Personally, I think this is really important. It is really worth investing in quality framing. If you are investing in a photo, making sure it’s properly mounted and framed will ensure it lasts forever.
If photographs aren’t properly framed they can warp and bend, especially bigger prints. For my large artworks, I mount images on aluminium to make sure it stays protected.
5. Spend money on art that makes you happy
At the end of the day, most people invest in art because it makes them happy, or it moves them somehow. Yes, if you are clever and do lots of research, it’s possible to purchase investment pieces that can return a nice profit, but I think most people don’t purchase photographs with this in mind.
As a photographer, I might be biased, but I think spending a bit more money on something that you know will last forever and that evokes something in you every time you see it, is worth it.
Greg Nagel’s ‘Playgrounds in Paradise’ exhibition is showing at in Sydney’s Potts Point until Sunday 19 March.